Growth in both retail constant value and retail volume sales of laundry care will remain robust during the forecast period. However, while retail volume sales growth will accelerate slightly, growth in retail constant value sales will slow, as the rate of price increase is likely to be slower than in the review period.
During the latter part of the review period, the leader in fabric softeners, Colgate-Palmolive (Costa Rica) SA’s Suavitel launched a new fruit-inspired fragrance, Apple Freshness, and it is set to retain its dominance throughout the forecast period. Suavitel enjoys unchallenged leadership in the fabric softener space and regularly launches new fragrances.
Costa Rica is known globally for its green policies and there will be increased focus on sustainability within laundry care over the forecast period. Players will focus their innovations on being kinder to the environment.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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