Prices of laundry care are expected to continue increasing over the short term as manufacturers respond to the high costs of raw materials, energy and transportation prevailing at the beginning of the forecast period. As there are various uncertainties in the local market, including economic and political challenges, the average unit price (at constant 2023 prices) is expected to continue to rise in 2024, before gradually easing over the course of the forecast period.
There will be two major opposing trends in the local market driving the performance of laundry care over the forecast period; the ongoing rise in the price of laundry care and the rising cost of living, along with the growing convenience trend. If prices continue to rise and the cost of living continues to impact consumers without salaries increasing, much of the local population will continue to favour the more affordable powder detergents.
The pandemic resulted in a shift towards shopping in discounters, both because of the desire to visit nearby stores to reduce the potential for exposure to the COVID-19 virus and because of the economic impact of measures imposed to limit its spread. With economic difficulties and rising prices continuing into the forecast period, discounters is likely to remain attractive to consumers looking to make savings on their laundry care purchases.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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