The outlook for 2025 includes notable economic challenges, with the Israeli government implementing measures to address a growing deficit exacerbated by the high costs of the Israel-Hamas War. From January 2025, VAT has increased from 17% to 18%, with the possibility of a further 0.
There will be two major opposing trends in the local market driving the performance of laundry care over the forecast period - the ongoing rise in the price of laundry care and the rising cost of living, along with the accelerating convenience trend. If prices continue to rise and the cost of living continues to impact consumers without salaries increasing, much of the local population will continue to favour the more affordable powder detergents.
Gel tablets have become increasingly favoured among Israeli consumers due to their simplicity and convenience. Their rising popularity has led to a decline in the availability of powder tablets, with most new product launches focusing on gel formulations.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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