The outlook for 2025 suggests that prices in the laundry care category will remain stable, with economic pressures expected to persist during the first half of the year before easing as interest rates decline. The competitive landscape shaped by the Descrozaille law is likely to influence brands’ pricing strategies and promotional activities.
The growth of liquid tablets, particularly all-in-one solutions, is expected to continue reshaping the market. Products like Ariel and Dash tablets, which integrate stain removal, textile fibre care and softening properties, are likely to drive this trend.
The return of Bonux in 2023 highlights the potential for traditional brands to revitalise their market presence. The brand is fairly well known in France and this time it has returned in different formats.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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