While private label in laundry care has made significant strides over the review period, accounting for about a tenth of value sales in 2024, it is not gaining the same traction as in other home care products such as surface care, dishwashing and bleach. Consumers continue to favour more established brands and there is the perception that established brands offer superior quality.
Powder detergents serve as multifunctional products and are also commonly used for surface care and dishwashing. This presents a strategic opportunity for companies to enhance sales.
The use of bar detergents will continue to diminish, as particularly younger consumers of under 40-years-of-age increasingly gravitate towards more convenient cleaning solutions. Traditionally used for hand-washing clothes, bar detergents have witnessed a decline in popularity, particularly with the increasing penetration of washing machines.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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