Across the forecast period, retail sales of laundry care are set to rise at a current value CAGR of 2%. Sustainability will remain a central theme shaping laundry care across the forecast period, with eco-friendly packaging and concentrated formulas expected to drive innovation across the next five years.
Laundry sheets, a niche category, has potential to positively impact the laundry care market over the forecast period. In 2024, the innovation started to capture the attention of Belgian consumers, particularly those seeking eco-friendly and convenient alternatives to traditional liquid and powder detergents, as well as industry stakeholders.
Retail e-commerce and non-traditional retail channels are expected to play an increasingly significant role in the distribution of laundry care products throughout the forecast period. As Belgian consumers become more accustomed to online shopping, platforms such as Bol.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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