Powder detergents remained in a negative-digit slump in both value and volume terms in 2024, albeit volume sales were improved from 2023. Standard powder detergents are not significant enough to show in Euromonitor International data, with powder detergents restricted to concentrated powder detergents and detergent tablets.
Eco trends will continue to drive innovations over the forecast period. Indeed, overall eco-friendliness is a critical factor shaping consumers’ purchasing behaviour – from the products used, to reducing the frequency of running a washing machine, to save on utility costs such as for water and electricity.
Whilst inflationary pressures are easing, many consumers remain price sensitive in Singapore and will continue to seek affordable and efficient options. On the other hand, there will be an ongoing movement towards premium-positioned and eco-friendly options, creating a polarisation effect.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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