Cost-of-living pressures will continue at the start of the forecast period as the economic climate remains somewhat uncertain. As such, household consumer confidence will remain weak with price sensitivity driving purchases.
Growing health awareness and the rising incidence of asthma/ allergies among the general population will draw consumers towards allergy sensitive laundry care. The growing perception that colourants and perfume free laundry care is better for personal health and the environment will also play a role.
The emergence of laundry sheets as an alternative to traditional powder/ liquid/ capsule formats will gain further traction in Norway. The launch of the brand Concept Zero will drive growth of this format as it offers another convenient alternative to powder, liquids and capsules.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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