While the rate of growth in retail constant value sales of laundry care is expected to slow in 2025, it will broadly match the review period across the forecast period as a whole. However, maintaining a stable supply of products will be a challenge: On the one hand, a government quota on imports of crude palm oil limits the output of local manufacturers, while exports of palm oil will continue to increase, squeezing domestic supply.
Scented bar detergents will continue to proliferate during the forecast period, as manufacturers seek to add value. Meanwhile, specialized stain removers for colour clothing are an emerging trend that will persist into the forecast period, boosting demand for other laundry aids.
While automatic laundry care is currently dominated by professional laundry services, with low demand in consumer household terms, there may be a more optimistic outlook ahead. Laundry by hand remains the modus operandi in Cameroonian households, and despite the subcategory's niche nature, a conspicuous trend is emerging, indicating a growing interest in automatic laundry solutions – albeit among higher-income consumers.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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