Laundry care in South Korea is expected to continue to experience solid retail current value growth over the forecast period. Growth will be driven by both steady consumer demand and continued product innovation.
Demand for sports-related laundry care products is anticipated to expand further in South Korea, as the number of fitness enthusiasts continues to grow. With increasing demand for products that effectively remove dirt, sweat, and odours, the launch of an increasing number of specialised sports detergents is expected in the coming years.
The trend of indoor drying is expected to continue in South Korea throughout the forecast period, building on its growing acceptance in recent years. Over the past two years, products tailored for indoor drying have consistently been introduced, addressing consumer challenges such as unpleasant odours that can arise during indoor drying of laundry.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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