Egypt’s growing population and the expansion of households in the country provides scope for growth in laundry care. With consumers remaining price sensitive, local companies offering lower priced laundry care products will gain appeal.
Local players in laundry care are already using e-commerce as a channel to compete against industry leaders like Ariel and Persil, which benefits from powerful distribution networks. Due to higher retail prices, consumers are eager to shop around for the best deal by comparing prices and brands across various channels.
In Egypt, the preference for concentrated detergents over standard options differs from many developed countries, where governments or unions actively promote the concentrated detergent format for its environmental and economic advantages. Nonetheless, Egyptians are accustomed to using standard detergents and may resist switching to concentrated options because of the higher set up costs involved.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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