The laundry care market in Bulgaria is expected to grow in retail volume terms over the forecast period, assisted by an anticipated decline in inflation and price stabilisation. However, standard powder and liquid detergents are projected to continue declining, due to their inconvenience in terms of storage and the rising preference for more concentrated detergents that offer more washes in smaller packages.
Private labels are expected to continue gaining market share, driven by the expansion of international retail chains and drugstores. Their appeal lies in offering affordable prices , while maintaining an emphasis on quality.
E-commerce in Bulgaria is expected to continue to expand, although at a slower pace than in during the review period, primarily due to its convenience. The channel allows consumers to easily search for price promotions and compare products.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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