Despite the ongoing development of laundry care in Tunisia, traditional bar detergents remain popular. Liquid and powder detergents are becoming more popular, but Tunisian consumers still rely on bar soap to pre-soak clothes and remove dirt before washing them with liquid or powder detergents for added fragrance.
In the upcoming years, consumer demand for hand wash detergent is expected to decline largely due to the growing popularity of automatic laundry machines, particularly among young couples. As more households invest in these machines, the need for hand wash detergents is likely to fall.
Growing demand for concentrated laundry detergent, both in powder and liquid forms, is anticipated compared to standard detergents. This performance will be due to several factors, including the increasing number of new launches, notably from domestic players that enter the category.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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