Laundry care in China is expected to struggle to achieve retail volume growth in the forecast period, while low retail current value growth is anticipated. The category is undergoing substantial disruption, particularly due to the emergence of detergent tablets as a noteworthy category.
Private label products, particularly those pioneered by emerging grocery retail formats such as warehouse clubs, led by Sam's Club, discount retailers, including Aldi, as well as innovative supermarkets such as Freshippo, are gaining prominence in laundry care in China. These retailers are not only expanding their self-branded product lines, but also forming deep partnerships with manufacturers.
The integration of home laundry appliances and laundry care products is significantly transforming the laundry care category in China. Tech companies such as Xiaomi and Roborock are at the forefront of this advance, with their innovative technologies.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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