The stabilisation of laundry care prices in 2024 is expected to support steady retail volume growth over the forecast period, with figures turning positive over 2027-7. Consumers are likely to continue shifting towards liquid detergent capsules, which are perceived as convenient and enable accurate dosing.
E-commerce is poised to play an increasingly important role in the laundry care market, driven by the bulky and heavy nature of these products. Czech consumers have embraced online shopping for its convenience, wide product selection, fast delivery, and frequent price promotions.
Demand for eco-friendly laundry care products will rise further, fuelled by innovations that enhance efficiency and reduce packaging waste. While higher prices remain a barrier for some consumers, the challenge could be mitigated by a stronger presence of private labels and local brands.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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