During the forecast period, the laundry care category in Indonesia is expected to continue growing robustly, with growth accelerating throughout the forecast period in both volume and current value terms, despite its maturity, as its products remain essential across the country. The growth will be driven by ongoing educational efforts through advertising, sales and marketing activities, which are increasingly reaching rural areas.
Plant-based detergents are poised to become a significant trend in the future of laundry care in Indonesia, as consumers increasingly seek environmentally friendly and safe products. Gentle Gen claims to be a pioneer in this movement, introducing the first laundry detergent in Indonesia made from plant-based ingredients.
During the review period, evolving consumer lifestyles in Indonesia – most notably the increasing adoption of online shopping and e-commerce platforms like Shopee, Tokopedia, Blibli, and Lazada - have significantly enhanced the accessibility of a wide range of laundry detergent products. These platforms not only offer the convenience of shopping from home but also attract consumers with perks such as free delivery and frequent promotional discounts.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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