Negative economic factors are expected to continue, and likely worsen, in 2025. Rising taxes are anticipated to exert renewed upward pressure on the rate of inflation, which is projected to be higher than in 2024.
Retail value (constant 2024 prices) sales of laundry care are projected to see incrementally higher growth as the forecast period progresses. In addition to improvements in the economic situation and retail volume growth performance in the second half of the forecast period, a related focus on higher-priced products, particularly ones with "green" credentials and a focus on sustainability, is predicted to boost retail value sales.
With slight, but steady increases in the average unit price of laundry care in Slovakia, consumers are more likely to turn to trade and peer reviews, especially online research, before making purchases, as they seek to find the most suitable products at the best available deals. Many consumers are likely to continue to wait for price promotions and discounts to purchase laundry care products.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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