Concentrated laundry detergents are expected to continue gaining traction in Ukraine throughout the forecast period. These offerings are particularly preferred for being compact, making them easier to store and transport.
Products that offer additional functions, such as antiseptic or fragrance-enhancing properties, are expected to grow in popularity over the forecast period. Laundry detergents that not only clean but also enhance the freshness of clothing and provide protection against microbes are becoming more sought after by consumers.
Once the war ends and Ukraine begins its post-war economic recovery, there is expected to be a surge in demand for specialised, more effective laundry products. Items designed for specific fabric types or particular needs, such as stain removal, delicate fabric care, or detergents for children’s clothing, will become significantly more popular.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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