Retail constant value sales of laundry care will be little better than static in the forecast period, with liquid detergents set to continue cannibalising powder detergents. This will be mainly due to the maturity of the category, as well as an expected shift to cheaper brands, particularly if inflation is elevated.
Concentrated laundry care products have never been very successful in Uruguay. However, concentrated liquid fabric softeners have bucked this trend, and they are expected to continue to grow in popularity during the forecast period.
As of 2024, the standard liquid detergents category was the biggest in laundry care in terms of retail value sales. However, growth in retail constant value sales of standard liquid detergents is set to slow significantly during the forecast period.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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