Promotional sales will remain a key driver in Croatia’s laundry care category, where consumers will prioritise value for money. Brands will focus on price reductions and targeted campaigns to maintain customer loyalty and stimulate sales.
In laundry care, brands leverage ingredient-focused claims to emphasise the purity and sustainability of their products. As consumers become more discerning about what goes into the products they use, claims such as 100% biodegradable, free from phosphates and fillers, and plant-based are set to gain prominence.
Refills of laundry care have become more widely available in retail stores and via online platforms, with this trend set to continue over the forecast period. Brands and retailers, such as dm are leading this trend by offering eco-friendly refilling stations where customers can refill reusable containers with liquid detergents and cleaning products.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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