Laundry care is expected to witness further decline in volume and value terms over the forecast period. The shift away from powder detergents will result in a contraction of overall laundry care sales in Latvia, even though liquid detergents will grow in retail volume and constant value terms.
Liquid detergents will continue to gain share over the forecast period, especially products with several functions, like stain removing and fabric freshening benefits, which is expected to cannibalise sales of fabric softeners and other laundry aids. Liquid tablet detergents is anticipated to exhibit solid growth in both volume and value.
Sustainability is strengthening in Latvia and has notably accelerated in the aftermath of COVID-19. Consumers are increasingly concerned about environmental challenges, changing their behaviour to act in a more sustainable manner.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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