Health and wellness has become an important trend in the Romanian home care market and will continue to influence laundry care developments over the forecast period. Consumers will be discouraged from buying products that are perceived as highly chemical and will favour detergents labelled as skin-friendly or allergen-free.
Compacting and sustainability will matter more in consumers’ shopping decisions as the forecast period progresses, as Romanian consumers will seek convenient and eco-friendly products. Recycled packaging will also become the norm, while more initiatives such as detergent refilling stations in grocery stores will emerge.
Concentrated liquid detergents will continue to see a significant growth rate throughout the forecast period, with all the key brand owners focusing on innovating and expanding their portfolios in this subcategory. Liquid detergents will gain more ground, as they are appreciated for their convenience and efficiency.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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