Laundry Care in Mexico

February 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Laundry Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Laundry Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Laundry Care in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Laundry Care in Mexico?
  • Which are the leading brands in Laundry Care in Mexico?
  • How are products distributed in Laundry Care in Mexico?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Laundry Care in Mexico - Category analysis

KEY DATA FINDINGS

Format innovation awakens consumer interest
Leading brands prioritise superiority to support premium pricing
Water scarcity impacts consumers’ laundry habits
Players could capitalise on Mexican legislation for fractional sales in home care
Hard discounters set to move forward in Mexico, betting on private label
Consumers will increasingly seek detergents that make their clothes last longer
Table 1 Household Possession of Washing Machines 2019-2024
Table 2 Sales of Laundry Care by Category: Value 2019-2024
Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 4 Sales of Laundry Aids by Category: Value 2019-2024
Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 8 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
Table 9 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 10 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 11 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 12 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 13 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 15 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

Home Care in Mexico - Industry Overview

Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 17 Households 2019-2024
Table 18 Sales of Home Care by Category: Value 2019-2024
Table 19 Sales of Home Care by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Home Care: % Value 2020-2024
Table 21 LBN Brand Shares of Home Care: % Value 2021-2024
Table 22 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 23 Distribution of Home Care by Format: % Value 2019-2024
Table 24 Distribution of Home Care by Format and Category: % Value 2024
Table 25 Forecast Sales of Home Care by Category: Value 2024-2029
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
Download table of contents
The following categories and subcategories are included:

Laundry Care

  • Carpet Cleaners
    • Dryer Sheets
    • Liquid Fabric Softeners
    • Colour Safe Laundry Bleach
    • Fabric Fresheners
      • In-Wash Spot and Stain Removers
      • Pre-Wash Spot and Stain Removers
    • Starch/Ironing Aids
    • Water Softeners
      • Blues/Bluing
      • Colour Catchers
      • Colour Enhancers
      • Laundry Sanitiser
      • Scent Booster
      • Whiteners
      • Other Other Laundry Aids
        • Standard Powder Detergents
        • Concentrated Powder Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Standard Liquid Detergents
        • Concentrated Liquid Detergents
      • Standard Powder Detergents
      • Standard Liquid Detergents
      • Concentrated Powder Detergents
      • Concentrated Liquid Detergents
      • Compact Powder Tablet Detergents
      • Liquid Tablet Detergents
      • Bar Detergents
      • Hand Wash Detergents
      • Fine Fabric Detergents

Laundry Care

This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.

See all of our definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Laundry Care research and analysis database.

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