Looking ahead, partnerships between laundry care brands and electronics companies are expected to gain traction. Following the example of Persil and Tide’s collaborations with washing machine manufacturers, local brands like Gento and Mobi are anticipated to forge similar partnerships at the national and regional levels to enhance promotion and marketing strategies.
The demand for efficient and multipurpose laundry products is expected to drive further innovation in stain and spot removal technologies. Detergents that incorporate fabric softening, freshening and starch ironing features into a single product are likely to gain popularity among busy consumers.
With the overall growth in laundry care consumption, local brands are set to receive greater support from both the government and consumers. These brands’ are expected to take substantial share in the upcoming year as they are gaining increased accessibility and availability across major and minor retail channels—including both in-store and online platforms—position them for further growth.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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