Certain attributes will continue to gain relevance and shape laundry care in Chile over the forecast period. Today, consumers are more aware of the composition of products they use at home, preferring those that are safer for their health, particularly for babies, children, and those with sensitive skin.
Refill products have yet to gain mass adoption in Chile. There are stores that offer this option, but they have not achieved the expected success in such a large market.
Although not currently a priority for most consumers, the ecological value of laundry care is predicted to gain importance in the coming years. As already noted within food, and more recently, cosmetics, laundry care is expected to see a greater shift towards more natural and sustainable options.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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