Despite the expectation of marginal decline in laundry care in Vietnam in the forecast period, the category is expected to experience steady retail current value growth. Growth will be driven by the expanding middle-class population, rising disposable incomes, and rapid urbanisation.
Major global players such as Unilever and Procter & Gamble are often pioneers in driving trends, product innovations, and launching new products in laundry care. Meanwhile, local brands tend to focus on delivering extra value and cost-effective solutions.
In Vietnam, there has been a growing shift towards purchasing larger pack sizes directly from official brand stores on e-commerce platforms such as Shopee, TikTok, and Lazada. This trend is driven by the availability of the latest products and exclusive or trendy gifts.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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