Laundry care is expected to continue growing in both retail volume and current value terms over the forecast period, supported by an expanding middle class population, rising disposable incomes and rapid urbanisation. These factors will contribute to a rising household penetration of automatic washing machines, especially in rural areas of the country.
Environmental awareness will continue to grow in Vietnam, leading to an increased demand for more sustainable laundry care products. This will include offerings with biodegradable ingredients, reduced plastic packaging, as well as organic products.
Larger pack sizes of more than 3.5kg are expected to see a growing demand across laundry care during the forecast period These will meet consumers' needs for greater convenience, given the recent decline in shopping frequency, due to busier lifestyles.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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