During the forecast period, Malaysia's laundry care market is expected to experience greater segmentation, driven by the introduction of multifunctional products and those targeting specific consumer needs. One prominent example is the launch of laundry capsules with value-added fragrance beads, such as Breeze MY, which combines luxury, long-lasting scents with sanitisers for cleaner clothes.
In April 2024, Bio-home introduced its first ECO refill stations, marking a significant step in the brand's commitment to reducing plastic waste. Available at Jaya Grocer outlets, the refill stations offer a 20% discount on subsequent refills, encouraging customers to save more with each purchase while contributing to a more sustainable future.
Offline channels are expected to remain the primary contributor to value sales in the laundry care market during the forecast period. Local consumers favour these outlets for their convenience, as they can easily walk to neighbourhood stores for immediate purchases, avoiding delivery fees.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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