The forecast period is expected to see steady lower single-digit value growth, with a boost from immigration as the cumulative impact of Canada’s population growth supports demand. The easing of inflation will also support growth.
The Procter & Gamble Co continued to dominate laundry care sales in 2024, with consumers exhibiting a strong loyalty to established habits, particularly concerning laundry detergents. Canadian consumers continued to place trust in well-known brands even during the challenging economic situation prevailing in 2024, with increases in the cost of living.
E-commerce sales of laundry care increased marginally in 2024, outperforming the category, and are expected to grow over the forecast period as consumers look to the convenience of online shopping and retailers continue to invest in their e-commerce capabilities. Some laundry care products, such as concentrated liquid detergents, have characteristics that make them less e-commerce friendly, such as greater product weight, cumbersome packaging and relatively low prices compared to other products.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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