Laundry care is expected to continue to experience retail volume growth in the United Kingdom moving forward, with growth rates projected to increase each year over the course of the forecast period. Liquid tablet detergents and liquid fabric softeners are set to experience the highest volume growth rates across the forecast period.
In the forecast period, consumers’ laundry habits are likely to continue to evolve, which will influence innovation by players in laundry detergents. Given that many people are likely to continue to work from home, at least on a part-time basis, in the forecast period, athleisure clothing is expected to continue to be popular, as a large number of consumers typically opt to wear this type of comfortable clothing when working from home.
Sustainability is expected to remain a relevant topic within laundry care in the United Kingdom across the forecast period, with this continuing to help drive innovation in the category. Sustainability will play a different role for key industry players versus consumers in the forecast period, as priorities for the two differ.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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