Laundry care is predicted to face limited growth over the forecast period due to its maturity and the strong declines in powder detergents. Consumers will continue to switch to liquid detergents and tablets which are considered more convenient, and these categories should register healthy growth.
In a hotly contested competitive landscape, players will use innovation, promotional activity and discounts to drive brand awareness and sales. The high level of price sensitivity in laundry care will stimulate price competition.
Players in laundry care will aim to capture consumer interest with new product developments and innovations. The share of laundry care that offers sustainable claims, natural ingredients, and recyclable packaging is forecast to increase.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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