Liquid detergent tablets, while gaining popularity in many countries, are unlikely to see significant growth in Finland in the upcoming years. The country’s ageing population is a hindrance to development, as older consumers tend to stick to familiar formats like liquid and powder detergents, with less inclination for using new products.
In Finland, the use of fragrances in laundry care is expected to grow, with manufacturers introducing seasonal and limited-edition scents to enhance the consumer experience and add a premium appeal. Many consumers enjoy scented detergents that create a sense of freshness and evoke emotions tied to certain seasons or moods.
Private label in Finland is set to grow well as more consumers realise such products offer quality and variety as well as affordability. While saving money is still a factor, people are increasingly drawn to new product innovations, exclusive launches, and a wider selection in private label ranges.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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