Laundry care in Hong Kong is a mature category in Hong Kong, and therefore retail volume sales are expected to continue to marginally decline over the forecast period. This will mainly be driven by powder detergents, while value sales (at constant 2024 prices) are predicted to continue growing, as newer formats and concentrated formulations, including liquid tablet detergents, gain greater relevance among local consumers.
Heading into the forecast period, laundry in Hong Kong is set to see further consumer polarisation in terms of purchases. The proposed increase in electricity prices by the local government, alongside intense competition within the category, specifically in concentrated liquid detergents, will see manufacturers proactively marketing their exclusive and specific product features in an attempt to appeal to consumers.
International brands are predicted to remain popular within laundry care over the forecast period due to technological excellence, long-term trust in imported brands and continuous innovation in this mature category.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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