Laundry care looks set to post steady growth in retail volume and current value terms throughout the forecast period. Expansion will be underpinned by the fact that laundry detergents – which account for the lion’s share of total sales – are generally considered household essentials in North Macedonia.
Liquid tablet detergents is predicted to be the most dynamic performer within laundry care in retail volume and current value growth terms over the forecast period. The greater convenience provided by such products will continue to broaden their appeal as the fast pace of modern life leaves Macedonians with less time for laundry tasks.
Bar detergents and hand wash detergents are expected to see retail volume sales contract throughout the forecast period. The use of such products will continue to decline due to the high penetration of automatic washing machines in Macedonian households and the fact that most people no longer have sufficient time to regularly wash clothes by hand.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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