Laundry care in Germany is expected to continue to record positive value and volume growth over the forecast period. Liquid tablet detergents and liquid fabric softeners are set to experience the highest volume growth rates, with the former expected to be particularly dynamic as local consumers increasingly favour this format for its convenience.
Fabric softeners have the distinct advantage of being easily differentiated by their fragrance, making them a luxury item in the eyes of many local consumers. However, this also means that competition is likely to intensify in the future, particularly with scent booster and other fragranced laundry products vying for the same consumer attention.
While price, hygiene and the environment are likely to remain key concerns for consumers when purchasing laundry care, there are other factors that could provide opportunities for players to differentiate themselves. For example, there is a growing focus on wellbeing, particularly when it comes to products that can promote a good night's sleep or help with relaxation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!