Laundry care sales are not expected to show a more positive trend in the short term. With further VAT increases planned for 2025, household spending will come under more pressure.
Liquid and tablet options are expected to continue growing in popularity, to the detriment of powder detergents. Whilst powders will still be available, there are no signs of them making a comeback.
E-commerce accounts for a significant value share in laundry care and will gain further value share over the forecast period. Laundry care products are suited to the online space as they do not require refrigeration and also their cumbersomeness makes direct delivery very convenient for consumers.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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