Laundry care in Morocco is projected to see slight-to-moderate retail volume growth during the forecast period. There is likely to remain a focus on perceived necessary laundry care products, such as bar and hand wash detergents and powder detergents, although non-primary options like laundry aids and liquid fabric softeners offer growth opportunities from relatively low bases.
Over the forecast period, retail volume sales of bar detergents are projected to continue on a downward trajectory. Meanwhile, only a slow rebound in demand is anticipated for hand wash detergents as the forecast period progresses.
Domestic brands have gradually increased their presence and gained retail value shares in laundry detergents. In this vein, Distra and Ama Detergents have gained traction in powder detergents and hand wash detergents.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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