Liquid detergents is projected to experience more substantial retail volume growth than powder detergents over the forecast period, with liquid products set to record a retail sales increase at a current volume CAGR of 2%, compared to 1% for powder detergents. This change will be driven by expectations of improved economic conditions.
The share of discounters is expected to rise significantly across the forecast period. These retailers provide a variety of laundry products at competitive prices, attracting price-sensitive consumers.
At the end of the review period, there was a growing trend towards laundry products with dermatological ingredients packaged in environmentally friendly containers. Across the forecast period, companies will continue to implement sustainable attributes, launching products that meet the growing demand.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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