Retail volume sales of laundry care are set to continue growing over the forecast period as the local economic conditions ease. Inflation levels are expected to improve, while interest rates are also expected to decrease, resulting in consumers having higher disposable incomes.
Laundry care focused on wellness and mood enhancement have gained significant popularity in South Africa. This popularity in expected to continue into the forecast period.
The demand among consumers for affordable laundry care will remain an ongoing consideration for players over the forecast period. Private label offerings promote better shopping experiences for local consumers due to their more competitive pricing.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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