Though smuggling continued to be very significant, there was a reduction in 2024 in smuggling from neighbouring Argentina. This was due to a steep currency devaluation of the peso in Argentina at the end of 2023, after the election of president Javier Milei.
Bolivian families tend to shop once a month, and therefore opt for larger pack sizes that also offer cost savings. In powdered detergents, the most popular pack sizes are 700g and 2kg.
With laundry care under price pressure, players will prioritise the more popular laundry care products, with less popular offerings such as carpet cleaners and laundry aids receiving little attention or promotion. As such there will continue to limited offerings in these areas, with the Vanish brand being the only significant contender in this space.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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