Over the forecast period, laundry care is expected to evolve in part thanks to consumers upgrading to more modern and efficient home laundry appliances. This will likely inform new product development within laundry care with a greater focus on products that are effective at lower temperatures and shorter wash cycles.
Italian consumers are becoming increasingly concerned about the environment and are looking for ways to be more sustainable, although they are not always willing to spend more to achieve this. In recent years, door to door waste collection has become instrumental in forcing consumers to pay more attention to how much waste they produce, with liquid laundry detergents being a key culprit due to the bulky nature of the plastic bottles that they are sold in.
While price, hygiene and the environment are likely to remain the key concerns when consumers are purchasing laundry care there other factors that could present opportunities for players to stand out in the market. For example, there is a growing focus on wellbeing, particularly when it comes to products that can promote good sleep or aid relaxation.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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