Economic uncertainty and a decline in purchasing power are expected to shape local consumer behaviour significantly during the forecast period. As a result, there will likely be an increase in demand for products within the low-cost price segment, as well as a preference for larger packaging formats that offer better value for money.
The rapid development of online commerce in Kazakhstan presents new growth opportunities for the laundry care category. Companies are increasingly leveraging e-commerce platforms to promote and sell their products, driven by the ability to offer attractive pricing and convenient delivery options.
During the forecast period, the fabric softeners segment is expected to maintain moderate growth in both value and volume terms. However, growth will likely be restrained by the fact that consumers do not view fabric softeners as essential household items.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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