As cost-of-living pressures are expected to ease over the forecast period, local consumers will be more willing to invest in laundry care products with premium positioning. Similarly, as awareness of environmental issues continues to grow in the country, local consumers are more likely to show a preference for products that are not only effective but also produced with minimal environmental impact.
Subscription services proved popular during the review period, with consumers looking to food boxes for convenient solutions to meal preparation and planning. This trend slowed significantly in light of the prevailing cost-of-living pressures towards the end of the review period.
With a growing emphasis on sustainability and energy conservation, there is expected to be an increasing demand for laundry care products that perform effectively in cold water. As environmental awareness rises, consumers are likely to search for laundry detergents able to deliver excellent cleaning results at lower temperatures, thereby helping to reduce energy consumption in their households.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!