The Hungarian market for laundry care products is projected to achieve robust growth in both volume and constant value terms (at 2024 prices) over the forecast period. This will be driven by a combination of recovering consumer confidence and the demands of increasingly busy lifestyles, which are pushing consumers towards solutions that offer convenience and high efficiency.
Concentrated liquid detergents are expected to maintain their position as the most popular laundry detergent format in Hungary, with strong value and volume growth anticipated over the forecast period. Robust promotional activities will play a crucial role in keeping these products top of mind for consumers, reinforcing their appeal as an efficient and cost-effective laundry solution.
Other laundry aids will see significant growth the forecast period. This will be driven by increasing new product development and higher availability, especially of scent boosters, whiteners, and colour enhancers, combined with more frequent and impactful promotions.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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