The market for laundry care is expected to demonstrate a relatively flat performance over the forecast period. The majority of product segments are already saturated, with limited opportunities for significant volume growth.
The transition from powder detergents to concentrated liquid and liquid tablet detergents is expected to continue throughout the forecast period. Consumers are increasingly drawn to the convenience and ease of use offered by liquid detergents, especially with innovations in the segment.
The laundry care market appears to have lost momentum when it comes to innovation, with key players focusing more on maintaining their competitive positions rather than launching new products. Laundry sheets, which were introduced several years ago, remain the last notable innovation in the market.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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