Laundry care is expected to return to seeing slow and stable growth rates in both retail volume and current value terms in Thailand throughout the forecast period, as inflation eases and consumer confidence returns. The move from powder to liquid format is set to accelerate in laundry detergents, although powder will still account for a higher share of value sales even at the end of the forecast period.
In the forecast period, concentrated detergents is expected to continue to take share from the standard format in laundry detergents in Thailand, whilst the same trend is likely in liquid fabric softeners. Consumers value concentrated laundry detergents and fabric softeners mainly because they offer cost savings, and are also perceived as better quality and easier to dose, and moreover are easy to store.
The distribution landscape is becoming more competitive in Thailand. Although offline retail continued to overwhelmingly dominate value sales in laundry care in 2024, thanks to the strength of supermarkets and hypermarkets, the rise of retail e-commerce was seen throughout the review period, and this continued in 2024.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!