As prices continue to rise consumers continue to seek out better-value deals and other ways to save money, with the result that they are increasingly purchasing more laundry care products in non-grocery distribution channels. Traditionally, modern grocery retailers have been dominant in this respect, with consumers buying their laundry care products as part of their weekly shop.
Convenience has long been a driving trend in laundry care, often top of the list of consumers’ priorities when making purchasing decisions. In the face of economic pressure, the focus on convenience has become less intense, with many consumers willing to forego convenience for low cost.
The Netherlands’ laundry care market is focused on becoming more sustainable in a trend set to persist throughout the forecast period. In some cases, players are investing in actively communication their green credentials through branding and marketing messages.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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