Two distinct market segments will continue to prevail in laundry care over the forecast period. Price-sensitive consumers versus those prioritising convenience and sustainability.
With a focus on sustainability and household energy savings, there will be an increased emphasis on cold-wash technology and detergents specifically formulated to work effectively in low temperatures. Energy costs are unlikely to soar like they did in 2021 and 2022, but consumers are still likely to look for ways to cut utility bills as the cost of living continues to rise, including washing laundry in colder water.
Subscription models in laundry care are still niche, but brands like Cosmeau are leading the way by offering detergent subscriptions that deliver directly to consumers on a recurring basis. These services simplify the purchasing process and ensure consumers always have laundry products on hand, creating convenience while nurturing brand loyalty.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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