Private label products are expected to continue gaining value share within laundry care during the forecast period. Guatemalan consumers are increasingly recognising private label options as offering excellent value for money, which will drive their popularity.
Bar detergents is projected to remain the largest segment within laundry care in Guatemala throughout the forecast period, underpinned by the products’ long-standing tradition and widespread household penetration. Despite its continued lead, the proportion of value sales attributed to bar detergents is expected to decline over the forecast period.
While small local grocers is expected to maintain a dominant position in laundry care sales, the channel’s performance is likely to lag behind that of modern grocery retailers over the forecast period. The growing availability and appeal of private label options in hypermarkets and supermarkets will contribute to the stronger growth of these modern channels.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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