Over the forecast period it is anticipated that sales of liquid detergents will over powder formats in value terms. Private label will likely continue to play a prominent role in the category, ensuring these products are accessible to most households.
Competition in laundry care is expected to become fiercer as private label continues to thrive despite the economic situation improving. Even as the situation improves most consumers are not expected to return to the commercial brands that they bought before.
Colombians have found innovative ways to maximise the use of laundry care products. For instance, most laundry care brands already have a line of multipurpose laundry detergents.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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