Cost of living pressures will continue to weigh on consumer confidence over the forecast period. In recent years, the rise in retail prices and higher cost of living led to changes in consumer behaviour, with more households opting for private label instead of branded laundry care products, shopping at discounters instead of supermarkets and taking more advantage of discounts.
The high incidence of allergies and asthma among the general population in Denmark, combined with heightened health awareness in the aftermath of the COVID-19 pandemic, will underpin demand for hypoallergenic laundry care, especially for sensitive skin. A growing number of consumers are becoming aware of potential irritants in traditional detergents.
Households will favour laundry care that offers multiple attributes and greater versatility over the forecast period. This projection aligns with the projected weakness in consumer confidence and the household focus on price when buying laundry care.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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