Over the forecast period, laundry care in Nigeria is expected to experience moderate, positive growth in both volume and value terms. The demand for laundry care products will continue to be driven by their essential nature, with an increasing urban population and a growing workforce further propelling the need for more effective laundry solutions.
The most significant driver of growth in laundry care over the forecast period is likely to remain hand wash detergents. As Nigeria’s working and middle-class population continue to grow, they are expected to favour these products due to their convenience compared to bar detergents, which lower-income consumers prefer.
Niche categories within laundry care are expected to experience stronger growth rates over the forecast period, in line with income growth among certain segments of the Nigerian population, many of whom are increasingly able to afford more specialised laundry care products. Carpet cleaners and fabric softeners are anticipated to see the most significant volume increases, while fabric fresheners, liquid detergents, and detergent tablets are also projected to grow strongly.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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