Laundry care in the US is set to maintain slow and stable retail current value growth throughout the forecast period, with increasing sales across all the main categories. One way of driving growth will be to focus on different niches.
As economic uncertainty and high prices seem to be a constant issue for consumers in the post-pandemic world, the market is seeing not only premium innovations, but also affordable innovations. For instance, Tide’s Simply Free & Sensitive is an alternative to traditional Tide, as a gentler and more affordable option.
Private label lines are expected to gain traction in laundry care in the US the forecast period by employing a dual-tiered strategy to cater to a diverse range of consumer needs. At one end of the spectrum, they offer budget-friendly solutions to compete with lower-priced items, while on the other, they create more premium, eco-friendly products that appeal to niche segments focused on sustainability and self-care.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsThis report originates from Passport, our Laundry Care research and analysis database.
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